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Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive
Free PDF Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive
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Simply selling more cars won't be enough: revolutionizing the retail automotive industry
Dale Pollak believes that the car business - and the dealers who make their living in it - are in more trouble than anyone cares to admit. After four decades and three best-selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get. While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industry's true potential. Amid the ever-faster confluence of technology, the Internet, and changing consumer preferences, the future prosperity of the industry is far from secure.
Like I See It offers practical solutions, such as making the sales process more customer-focused and digitally driven to encourage sales, managing new and used inventory to mitigate margin compression, and ending factory bonus checks. It spurs much-needed conversations and sets guideposts that help dealers, OEMs, and solution providers improve how they do business. It also shows dealers how to stay relevant, evolve to keep up with the changing times, and deal with issues like high personnel turnover and the coming disruption of ride-sharing, self-driving cars, and millennials who don't want (or can't afford) to own a car.
Pollak believes that success will come to dealers who recognize that each customer engagement is a chance to make a positive impact and create a bond. He offers a collectively minded approach that will help build a better, more profitable, and prosperous retail automotive industry for tomorrow.
Product details
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Audible Audiobook
Listening Length: 3 hours and 29 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: vAuto Press
Audible.com Release Date: November 23, 2017
Whispersync for Voice: Ready
Language: English, English
ASIN: B07847LBWY
Amazon Best Sellers Rank:
After reading both of Dale’s great ‘velocity’ books, I expected this one to be a follow up or advancement of his theories. Instead, I discovered an incredibly insightful and forward-thinking book about the future of the automotive industry as we know it today. If you are a dealer, a dealership employee or you work for an OEM, read this book.
This book is a crystal ball showing you exactly what customers are demanding of our industry. Every business claims to "exceed customer's expectations"... except the car business.
Dale is certainly one of the thought leaders in automotive. Read the book and see why dealers will have to learn to change to deal with the future.,
Once again Dale Pollak has uncovered industry best practices in this quickly evolving industry. With a warning for the future, that we must heed.
Excellent read.
Dale is always on point. Great read
Great book.
Great read for anyone in the automotive industry.
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